How long should your conference app stay active?
A meeting planner posted this question on PCMA’s Forum: “I’m wondering how long your annual conference app is allowed to stay active?” I’ve heard stories where the mobile conference app provider or client organizer turns the app […]
Leadership Lessons from Social Media Affect Event Mobile Apps
by Phil Rappoport, VP/Chief Marketing Officer of AgendaPop In their book, “A World Gone Social: How Companies Must Adapt to Survive” (AMACOM, 2014), Ted Coiné and Mark Babbitt effectively lay out the argument that social […]